SEO is not difficult.
With only a few hours and good study material, you can easily understand the basics.
(I suggest you browse our SEO and WordPress SEO file where you can get more information about SEO).
Today, we will be analyzing a very important SEO factor:
Keyword density.
What is keyword density in SEO?
Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words on that page.
So, if in a 100-word article you're using your keyword 10 times, your density will be 10%. Many people use different formulas to calculate the density of keywords (like this one).
But in essence:
(Number of keywords / Total number of words) * 100
There are also other formulas, which you can find here.
The reason you need to place keywords on a page is to make search engine bots understand your content better so you can sort those keywords.
But in recent days, the density of keywords matters much less than the quality of the site and the authority of the site.
But this does not mean that the density of keywords has no value in SEO. He does it. In fact, it is one of the factors in the SEO checklist on the page.
What is the ideal percentage of keyword density (according to Google)?
Here is a myth:
If we use our keyword many times, we will get a higher ranking in SERPs.
This can be really bad since Google can treat your page (and your site) as "keyword spamming" and will result in an excessive optimization penalty.
Here is an example of keyword stuffing:
Keyword density
There is no ideal or exact percentage for a better classification.
Personally, 1-3% of the keyword density along with the "semantic keywords" and the LSI keywords work best for me.
Google suggests writing natural articles. Again, there is no ideal percentage, but placing your keyword in natural places will work better.
Check out this video where Matt Cutts breaks the myth density of SEO keywords:On Page Optimization Keyword Research And Density Control
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